Marketing and merchandising of the character mostly wearing the advanced suit was released before and after the original game's initial release. Insomniac's more mature take on Spider-Man and Lowenthal's performance have been well-received.

This has led to the character cameoing in other works, such as the 2023 animated feature film Spider-Man: Across the Spider-Verse, where he is depicted as a member of Miguel O'Hara's Spider-Society. The character was later established in Marvel Comics continuity as an alternate version of Spider-Man within the comics' multiverse, being expanded upon by two comic book adaptations, two novels and a spinoff comic book series, designating the universe his stories take place in as 'Earth-1048'. This incarnation of the character has thus far appeared as the main playable protagonist in Marvel's Spider-Man (2018), while being featured in a supporting capacity in the spin-off title Marvel's Spider-Man: Miles Morales (2020), and will return as a playable character and one of the two protagonists, alongside Miles Morales, in Marvel's Spider-Man 2 (2023). He later becomes the mentor of Miles Morales after the latter receives similar spider-like abilities upon being bitten by a different genetically engineered spider created by Oscorp. Insomniac's Spider-Man is depicted as an older, more mature and experienced version of the character, who has battled various supervillains in his eight-year career as New York City's protector while still struggling to balance the responsibilities of his superhero alter-ego with his civilian life as Peter Parker. He has four signature suits: the Advanced Suit, the Velocity Suit designed by Adi Granov, the Resilient Suit designed by Gabriele Dell'Otto, and the Anti-Ock Suit designed by Dustin Brown. Based on the Marvel Comics character of the same name created by Stan Lee and Steve Ditko, the character was adapted by Insomniac Games writers Jon Paquette, Benjamin Arfmann, and Kelsey Beachum, while he is voiced by Yuri Lowenthal. Spider-Man, is a fictional character and eponymous protagonist of the Marvel's Spider-Man series of action-adventure games developed by Insomniac Games. Master martial artist and hand-to-hand combatant.

Superhuman strength, speed, reflexes, agility, coordination and balance.

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